Mora & Memo
Discover the ultra-premium philosophy of our Sardinian winery, where matriarchal tradition shapes our cultivation, craftsmanship, and the quiet luxury that defines Mora & Memo.
Our Story
As of 2025, Mora & Memo enters a new chapter under the ownership of Alicia Banville. Guided by a deep respect for Sardinian tradition and a commitment to authenticity, her vision brings renewed energy while honoring the winery’s heritage. She is dedicated to sharing the elegance and soul of the island through every bottle.
Mora & Memo is inspired by the matriarchal traditions that make Sardinia truly unique. For generations, the island has been shaped by the guidance, influence, and strength of its women, whose leadership has preserved cultural heritage, united families, and defined Sardinia’s identity. The winery exists to honor this legacy, with each bottle expressing the resilience, elegance, and depth that embody the island’s matriarchs.
The name Mora & Memo carries deep meaning. Mora represents a personal interpretation of the feminine spirit imagined within the iconic Four Mori, the emblem of Sardinia. Memo evokes memory and origin, anchoring the winery in its most cherished values. Each wine is crafted to honor these ideals, inviting you to experience the essence of Sardinia and the enduring strength of the women who shape its story.
Our Team
Alessandro Pedini
general manager
Alessandro brings over a decade of wine industry experience to Mora & Memo, pairing commercial expertise with a deep understanding of Sardinia’s wine territories. His background spans the full supply chain, with a strong focus on building market presence and elevating regional identity.
Throughout his tenure at Vigne Surrau, he managed the national sales network and contributed to developing commercial and marketing strategies that enhanced the winery’s market position.
At Mora & Memo, Alessandro contributes strategic insight and passion to the creation of distinctive wines that express Sardinia’s character and ambition.
Alicia Banville
owner
Born in Canada and raised between Winnipeg and her family’s vineyard in Tuscany, Alicia developed an early and enduring connection to the world of wine. After studying Sciences at the University of Manitoba and building her career while raising three children, she relocated to Italy in 2024 and assumed ownership of Mora & Memo.
Alicia’s vision for Mora & Memo draws deeply from Sardinia’s matriarchal roots, embracing the island’s enduring traditions and unique terroir that lend their character to remarkable wines. With a commitment to celebrating Sardinia’s identity, she strives to craft wines that capture the essence of the land and make an indelible mark on the world stage.
Giandomenico Zedde
sales manager
Born in central Sardinia in 1968, Giando brings over two decades of international wine industry experience. After earning a degree in Economics and Banking from the University of Siena, he launched his career in the UK.
Returning to Italy in 2003, he held senior sales roles in Tuscany, including a long collaboration with Badia a Coltibuono. Since 2012, he also consulted for Surrau in Gallura, contributing to the estate’s growth and the renewed global recognition of Sardinian wine.
Giandomenico brings a wealth of expertise to Mora & Memo, serving as a passionate advocate for Sardinian heritage. His deep understanding of the region’s traditions and culture is instrumental in shaping the winery’s vision.
